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Sport Manitoba: Marketing Campaign
Project type
Target Audience Analysis + Customer Journey Mapping
Sport Manitoba Fitness Centre
The Challenge:
The Sport Manitoba Fitness Centre isn't just for athletes, but most of the public doesn't know that. Their challenge was low awareness among their target audience (young downtown Winnipeg professionals) despite offering a great 30-day trial with a 50% conversion rate.
The Objective:
Their goal was to increase trial sign-ups, improve conversion rates to annual memberships, and leverage word-of-mouth marketing.
The Solution:
Analyzing their target audience and mapping their customer journey.
Creating a dedicated landing page for the trial, emphasizing affordability, beginner-friendliness, community, and spacious facilities.
Launching a referral email campaign to encourage trial members to sign up for a full year and refer friends.
